Around 10 years ago I started writing a weekly column for Clickz when Ann Handley and Andy Bourland ran it. A lot of water under the bridge later and here I am back writing for Clickz. My first article went live today which can be found here: http://www.clickz.com/3632133 about, what else, competitive intelligence in the Email Space. I compare 3 computer manufacturers and examine their different email strategies based on close examination on their email methods. I've hidden the names of the actual companies, but the data is all real. One of the big take aways was the importance of partnerships in other email newsletters through sponsorships, media buys, and 3rd party stand alone offers. Conferences and seminars focus heavily on building your own list and the strategy around deliverablity and increasing open rate, but not enough is said about the equally important element of purchasing media in other successful newsletters.
Alerts Beta:
I quick reminder for those interested: We will be closing pre-registration for our Alerts product at the end of the month. If you want to be on the list of people who gets to try Alerts for 30 days for free and with no credit card needed, you need to register before December 31st. Here is the url to register: http://tinyurl.com/EDSAlerts
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