Last week at Ad:tech we launched Email Analyst: Brand Edition, a new product that we have been working on for the last nine months or so. It is the culmination of all the feedback we have received from clients since the launch of our original Email Analyst product four years ago. At the heart of it all is a powerful new development engine which will allow us to rapidly protype and roll out new features to the product as customers request them.
We’ve also developed a true, near real-time platform that will allow us to deliver competitive intelligence to our clients within minutes of it hitting our servers. This means that brands will know almost instantly when emails that link to their competitors web sites are sent out. Even better they will know instantly when their own affiliates are sending out email on their behalf, as well as tracking those misusing their brand for illegitimate means.
Add to that, we’ve developed a proprietary imaging format which will allow us keep a pristine record of each marketing email message forever. And marketers can now perform direct side-by-side comparisons of the effectiveness each of their competitor’s email campaigns have had in driving traffic to their individual web sites. And you can drill down on any date range, keyword or phrase, list, company, ESP, or domain you want more data on. What offers drove the most traffic last Mother’s Day? Or the Mother’s Day before that? Who’s doing A/B testing of subject lines and which ones are the winners?
All of this data and more can be found in Email Analyst: Brand Edition. And we also have a reseller’s program in place for agencies and ESP’s.
I invite you to call me directly to learn more. I can be reached at 212-514-8900 x 1005.
Comments